Cama Community Forest is a partnership that promotes education, culture, and ecology for the youth, while also encouraging a connection to the natural heritage.

They requested my help in creating a modern and progressive brand in a cultural context that is non receptive to responsibility and action. I developed a smart and playful brand that promotes environmental and social awareness. And although the audience is diverse, I brought the focus on the younger generation, as it is they who will most benefit from the project.

The digital campaigns and the website are organized into three main sections that provide a comprehensive overview of the organisation's mission and goals.

They highlight the future consequences of taking action now. By providing compelling evidence of the benefits of conservation efforts, PCC encourages its audience to take action and make a difference. Through my work in facilitating this projects, I have helped PCC to effectively communicate its vision and inspire people to take action in the digital sphere and beyond.