Adina Ilie is a professional photographer who works with portraiture, e-commerce, and architecture. She needed to revamp her website and update her personal branding to appeal to her main audience: small business owners, professionals, and creatives.

She wanted to build trust and expertise with a breath of freshness and colour. Her identity gravitates towards elegance, openness and dynamism. I created a logo that speaks of the colourful spectrum of personalities that interact with the photographer and her work, and matched it with an elegant typography for the name.

Adina's voice is warm and dignified. I transferred that feeling to the name's typeface by using Masvol, a modern, yet classic serif type. My aim was to create an elegant design with a touch of modernity. The colours I chose are energising and powerful, just like the interactions that create Adina's working landscape.